Marketing Survey Questionnaire Format on Customer Preference and Satisfaction
We are doing a survey on CUSTOMER PREFERENCES CHOOSING A BIG BAZAAR AND CUSTOMER SATISFACTION”.” We request you to cooperate in our research survey by kindly filling up the following questionnaire.
1. Age: [ ] under 25 [ ] 25-35 [ ] 35-45 [ ] 45 & above
2. Sex: [ ] Male [ ] Female.
3. Occupation: [ ] Student [ ] Self-employed [ ] Professional [ ] Service [ ] Housewife.
4. Are you: [ ] Single [ ] Married.
5. Monthly income:[ ] Below 10000 [ ] Rs 10000-20000 [ ] Rs 20000-40000 [ ] Rs40000 & above
6 How frequently do you visit Big Bazaar?[ ] Once in a week [ ] Once in 15 days [ ] Once in a month [ ] Once in 2-3 months
7. Which products do you purchase more often in Big Bazaar?[ ] Groceries [ ] Electronic Goods [ ] Apparels [ ] Others (specify)____________________
8. Which source made you to buy product from Big-Bazaar
[ ] News paper [ ] F.M radio [ ] News paper [ ] Friends/others
9. Why do you make purchase of products from Big Bazaar?
[ ] Low price [ ] Better Quality [ ] Variety of products[ ] Various Brands [ ] others (specify)_____________________
10. Will big bazaar provide more type of company products in one product category?[ ] yes [ ] no [ ] not many [ ] none
11. How is the store space in B.BAZAAR for moving around for products?
[ ] it’s free space [ ] not free space [ ] small space [ ] congested
12. How are the re-preventatives interactions are at big bazaar?
[ ] effective [ ] not effective [ ] Good [ ] no Interaction
13. Will big bazaar reminding & intimating their store discounts & prices to all customers in store
[ ] YES cleanly intimating [ ] NO clarity intimating [ ] NO intimation at all
14. How is the customer service department in store, is it effective in providing service?[ ] fast service [ ] slow service [ ] not sufficient service [ ] not good service
15. will big bazaar offer any special, discount on prices?
[ ] yes season wise service [ ] no special offers
16. (A) IF YES… WHAT ARE THEY
(A) Buy one Get one (b) 50% off,40%,off 60% off (c) Buy one get two (d)Get two for 900 (example)
(e) Buy one get second one 60% off on price (f) others discounts.
17. Are you waiting for a long time at the billing section at big bazaar?
[ ] YES [ ] NO
18. DO you prefer food courts & gaming section at big bazaar?
[ ] YES [ ] NO
19. Why customers visiting (went) to retail stores
[ ] general interest [ ] product interest [ ] buying interest [ ] information seeking
20. Have you purchased any product at BIG BAZAAR just by visiting first time?
[ ] yes [ ] no [ ] not first time [ ] more than two times (visiting)
21. What are your intentions to re-enter the store?
[ ] Low prices [ ] product quality & availability [ ] customer service[ ] seasonal offers & discounts [ ] Ambience
22. How is BIG BAZAAR maintaining product QUALITY, QUANTITY compare to other retail stores?
[ ] Good [ ] normal [ ] Not good [ ] poor
23. How do you feel (satisfied) after shopping at Big Bazaar?
[ ] feel very satisfied [ ] satisfied [ ] not satisfied
24. Give your suggestion to improve the store more attractive and more preferable.
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