This marketing research project for MBA or PGDM studies Customer Perception and Attitude towards retail coffee chains – Barista, CCD, Nescafe.
This marketing research project for MBA or PGDM students studies Customer Perception and Attitude towards retail coffee chains – Barista, CCD, Nescafe.
Overview – Marketing Research Project for MBA on Customer Satisfaction
Title: Customer Perception and Attitude towards retail coffee chains – a study in Delhi, w.r.t Barista, CCD, Nescafe
Type: Dissertation Report
Useful for: MBA and PGDM students
Abstract: This marketing research project for MBA will include the following issues-
- Identifying the factors that influence the customer the most (factors such as coffee taste, ambiance, affordability, etc.)
- Customers purchasing behavior and attitude towards coffee houses (in terms of which coffee-house they visit, for what purpose they visit a coffee-house, on what occasions they prefer to visit a coffee-house, who influence there preference, how much they spend etc.)
- Identifying the most popular coffeehouse.
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