01:56 pm - Tuesday 02 September 2014

Marketing Research Project for MBA on Customer Perception and Attitude

By freembaprojects - Wed Nov 07, 7:52 pm

This marketing research project for MBA or PGDM students studies Customer Perception and Attitude towards retail coffee chains – Barista, CCD, Nescafe.

Overview – Marketing Research Project for MBA on Customer Satisfaction

Title: Customer Perception and Attitude towards retail coffee chains – a study in Delhi, w.r.t Barista, CCD, Nescafe

Type: Dissertation Report

Subject: Marketing

Useful for: MBA and PGDM students

Abstract: This marketing research project for MBA will include the following issues-

  • Identifying the factors that influence the customer the most (factors such as coffee taste, ambiance, affordability, etc.)
  • Customers purchasing behavior and attitude towards coffee houses (in terms of which coffee-house they visit, for what purpose they visit a coffee-house, on what occasions they prefer to visit a coffee-house, who influence there preference, how much they spend etc.)
  • Identifying the most popular coffeehouse.

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5 Comments

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  1. hi

  2. Please tell me how do i download this file?

  3. how can i download this report.? please help me out. 
    ASAP

  4. That is nice…

  5. am smba help in project work

Comments -49 - 0 of 5First« PrevNext »Last

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