Marketing Research Project for MBA on Customer Perception and Attitude
By freembaprojects - Wed Nov 07, 7:52 pm
This marketing research project for MBA or PGDM students studies Customer Perception and Attitude towards retail coffee chains – Barista, CCD, Nescafe.
Overview – Marketing Research Project for MBA on Customer Satisfaction
Title: Customer Perception and Attitude towards retail coffee chains – a study in Delhi, w.r.t Barista, CCD, Nescafe
Type: Dissertation Report
Useful for: MBA and PGDM students
Abstract: This marketing research project for MBA will include the following issues-
- Identifying the factors that influence the customer the most (factors such as coffee taste, ambiance, affordability, etc.)
- Customers purchasing behavior and attitude towards coffee houses (in terms of which coffee-house they visit, for what purpose they visit a coffee-house, on what occasions they prefer to visit a coffee-house, who influence there preference, how much they spend etc.)
- Identifying the most popular coffeehouse.
Related Key terms: project of marketing research, research report on marketing, project on market research, mba research project, research project for mba, research report of mba, project report on marketing research, research project report on marketing, consumer research report, free market research reports, research project report for mba, marketing research projects mba, mba research projects in marketing, marketing research project report free download