Marketing Research Project for MBA on Customer Perception and Attitude

Nov 7, 2012
Dissertation Reports
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This marketing research project for MBA or PGDM studies Customer Perception and Attitude towards retail coffee chains – Barista, CCD, Nescafe.

This marketing research project for MBA or PGDM students studies Customer Perception and Attitude towards retail coffee chains – Barista, CCD, Nescafe.

Overview – Marketing Research Project for MBA on Customer Satisfaction

Title: Customer Perception and Attitude towards retail coffee chains – a study in Delhi, w.r.t Barista, CCD, Nescafe

Type: Dissertation Report

Subject: Marketing

Useful for: MBA and PGDM students

Abstract: This marketing research project for MBA will include the following issues-

  • Identifying the factors that influence the customer the most (factors such as coffee taste, ambiance, affordability, etc.)
  • Customers purchasing behavior and attitude towards coffee houses (in terms of which coffee-house they visit, for what purpose they visit a coffee-house, on what occasions they prefer to visit a coffee-house, who influence there preference, how much they spend etc.)
  • Identifying the most popular coffeehouse.

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Free DownloadFile Format – .doc/.docx
Comments
  • hi

    rahul January 31, 2013 3:24 pm Reply
  • Please tell me how do i download this file?

    bhumika khurana January 28, 2014 8:57 pm Reply
  • how can i download this report.? please help me out. 
    ASAP

    bhumika February 1, 2014 4:07 pm Reply
  • That is nice…

    Rahul March 31, 2014 2:40 pm Reply
    • Have u got that project????

      Nadim March 13, 2017 2:17 pm Reply
  • am smba help in project work

    anjireddy May 23, 2014 8:48 pm Reply
  • how can I ger full report report, plz tell me soon

    pawan dubey February 14, 2015 1:58 pm Reply
  • plz mail me this project reort

    deeksha March 11, 2015 1:06 pm Reply
  • can i get a copy of this report!!

    deepika April 4, 2015 10:00 am Reply
  • Not download this file

    manoj December 6, 2016 5:41 pm Reply
  • How can I download this file please help as soon as possible

    Nadim March 13, 2017 2:17 pm Reply

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