This marketing research project measures the success of new product in Indian automobile industry.
This marketing research project studies Indian automobile industry and measure the success of new product in Indian automobile industry.
Overview – Marketing Research Project on Indian Automobile Industry
Title: Measuring Success of New product in Indian Automobile Industry
Type: Dissertation Report
Useful for: MBA and PGDM students
Abstract: This marketing research project deals with a critical analysis of Indian automobile industry and its growth it has shown in past years. Even though industry has been showing good growth in numbers it is more important to see whether it is really moving up the ladder. The growth it shows should be in terms of success of new product launches. So this project is to analyze the success rate of new product launches and to see whether the growth shown in Indian automobile industry is really due to new product launches and their success. Due to exhaustive nature of the industry, the study would be confined to cars only. Now the project deals with measuring success of new product launch for cars launched in the past four years. Further, short listing of some car models have been done to make the study more specific and effective.
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