Download free research project on brand preference of mobile phone with questionnaire. We got this project as MBA assignment work.
Overview – Research Project on Brand Preference of Mobile Phones
Title: Brand Preference of Mobile Phones Among Ghaziabad College Students
Type: Research Project Report
Useful for: MBA and PGDM students
Abstract: The primary objective of research project on brand preference was to study the perception & buying behavior of students towards various mobile brands. The Secondary Objectives of this study were to identify:
- To know about the student preference level associated with different mobile phones.
- To find out the students satisfaction towards the various mobile phones.
- Major features, which a customer looks for in a mobile before making a purchase.
- Factors that influence decision-making in purchasing a mobile phone.
- To know which advertisement media puts more impact on the buying decision of students
- Factors, which help in increasing the sale of mobile phones.
Related Key terms: project on brand preference, project on branding, project on brand awareness, project on brand management, project on brand preference, project report on brand awareness, project report on branding, project report on brand image, project report on brand loyalty, project report on brand equity, mba project on branding, mba project on brand management, research project on branding