MBA Research Project on Brand Preference of Mobile Phone
By freembaprojects - Wed Nov 07, 7:24 pm
Overview – Research Project on Brand Preference of Mobile Phones
Title: Brand Preference of Mobile Phones Among Ghaziabad College Students
Type: Research Project Report
Useful for: MBA and PGDM students
Abstract: The primary objective of research project on brand preference was to study the perception & buying behavior of students towards various mobile brands. The Secondary Objectives of this study were to identify:
- To know about the student preference level associated with different mobile phones.
- To find out the students satisfaction towards the various mobile phones.
- Major features, which a customer looks for in a mobile before making a purchase.
- Factors that influence decision-making in purchasing a mobile phone.
- To know which advertisement media puts more impact on the buying decision of students
- Factors, which help in increasing the sale of mobile phones.
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