07:34 am - Friday 25 April 2014

Marketing Research Project on Customer Satisfaction regarding Mahindra Bolaro SLX

By freembaprojects - Fri Dec 30, 4:13 pm

This dissertation research project on Customer Satisfaction studies customer satisfaction regarding Mahindra Bolero with the help of questionnaire.

Overview – Project on Customer Satisfaction

Title: Customer satisfaction regarding Mahindra Bolero

Type: Dissertation Report

Subject: Marketing

Useful for: MBA and PGDM students

Abstract: The   main   research that   followed   is   to   know “Customer satisfaction towards Mahindra BOLA RO SLX”, a new SUV launched by Mahindra.  Mahindra & Mahindra (M&M), the market leader in multi-utility vehicles in India. The company started manufacturing commercial vehicles in 1945. M&M is the leader by far in commercial vehicle and the second largest in the passenger vehicle market. The company is the world’s sixth largest medium and heavy commercial vehicle manufacturing.

The survey involved gathering wide information about the company, its   products, customer satisfaction and impact of various competitive firms on the company. From the information collected, various aspects were identified where the company needs to focus more to improve the efficiency of marketing team of Mahindra Automotives.

The research was conducted through collection of primary and secondary data. Secondary data was collected through   visiting various   web sites,   automobile   magazines   and   other   reliable sources.  Primary  data  was   collected  through  a  well-framed  questionnaire,  of  which  later  a detailed analysis was done using various statistical I.T. tools like MS Word and MS Excel.

On  the  basis,  the  secondary  data   analysis  and  the   extensive  analysis  of   the   primary  data, interpretations were drawn for the questions  and conclusion is drawn.  Certain suggestions are also drawn from the analysis to help. Mahindra Automotives to increase its market share in commercial passenger segment and MPVs. Due to the limited resources and time constraints, the study was conducted within the area Gurgaon (NCR) city.

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2 Comments

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  1. Dear Frnds,
             I m Mayur Bhole MBA student. I want Project report on consumer behavior on the topic PVC PIPE FACTORY……

  2. Guys I am doing project in event management so plz do help me in topic as well as in report…

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