Marketing Research Project on Customer Satisfaction regarding Mahindra Bolaro SLX
By freembaprojects - Fri Dec 30, 4:13 pm
This dissertation research project on Customer Satisfaction studies customer satisfaction regarding Mahindra Bolero with the help of questionnaire.
Overview – Project on Customer Satisfaction
Title: Customer satisfaction regarding Mahindra Bolero
Type: Dissertation Report
Useful for: MBA and PGDM students
Abstract: The main research that followed is to know “Customer satisfaction towards Mahindra BOLA RO SLX”, a new SUV launched by Mahindra. Mahindra & Mahindra (M&M), the market leader in multi-utility vehicles in India. The company started manufacturing commercial vehicles in 1945. M&M is the leader by far in commercial vehicle and the second largest in the passenger vehicle market. The company is the world’s sixth largest medium and heavy commercial vehicle manufacturing.
The survey involved gathering wide information about the company, its products, customer satisfaction and impact of various competitive firms on the company. From the information collected, various aspects were identified where the company needs to focus more to improve the efficiency of marketing team of Mahindra Automotives.
The research was conducted through collection of primary and secondary data. Secondary data was collected through visiting various web sites, automobile magazines and other reliable sources. Primary data was collected through a well-framed questionnaire, of which later a detailed analysis was done using various statistical I.T. tools like MS Word and MS Excel.
On the basis, the secondary data analysis and the extensive analysis of the primary data, interpretations were drawn for the questions and conclusion is drawn. Certain suggestions are also drawn from the analysis to help. Mahindra Automotives to increase its market share in commercial passenger segment and MPVs. Due to the limited resources and time constraints, the study was conducted within the area Gurgaon (NCR) city.
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