This marketing research project for MBA or PGDM students measure the customer satisfaction level for the services provided by Bharti Airtel.
Overview – Marketing Research Project for MBA on Customer Satisfaction for Airtel
Title: Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services
Type: Dissertation Report
Subject: Marketing and Strategic Management
Useful for: MBA and PGDM students
Summary: The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counseling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retain the existing customers but also to expand the business to new horizons.
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