Summer Training MBA Finance Research Project on HDFC Insurance

Jul 11, 2013
Finance Projects
2 1

Download finance summer training project report in HDFC Standard Life Insurance Company Ltd  on  customer-buying behavior with a focus on market segmentation.

Title: Finance Project Report on Customer buying behavior for HDFC Standard Life Insurance

Type: Summer Training Project Report

Subject: Finance project report

Useful for: BBA, MBA and PGDM students

Related Key Terms: Finance project, finance project report, financial analysis project, bank project, research project on finance, mba finance project, project on insurance, summer training project, summer training project report, summer training project report on finance, mba summer training project report, summer training project in finance

Abstract: In today’s corporate and competitive world, Insurance sector has the maximum growth and potential as compared to the other sectors. Insurance has the maximum growth rate of 70-80% while as FMCG sector has maximum 12-15% of growth rate. This growth potential attracts me to enter in this sector and make this finance project report HDFC Standard Life Insurance Company Ltd has given me the opportunity to work and get experience in highly competitive and enhancing sector.

Objective of this project:

  • To determine customer-buying behavior with a focus on market segmentation for HDFC Standard Life Insurance.
  • The study deals mainly with studying the buying pattern in the insurance industry with a special focus on HDFC Standard Life Insurance.
  • The various segments of the markets divided in terms of Insurance Needs, Age groups, Satisfaction levels etc will also studied.

Facts about Insurance Sector:

  • As the people think that insurance is a tool to protect their family & a tax saving device. They are aware of the fact & realizing its, importance. The company should try to expand & build up its infrastructure because there is a large potential for insurance in India.
  • Company should come up with its branch in Chennai. With the objective and goals to meet the demands & expectations of the public. Because the entrance of private players will increase the competition and it would be a tough task to secure a good position in market.
  • Since HDFC STANDARD LIFE INSURANCE LTD is leading with several companies’ policies it should be easy for them to penetrate into the market and secure a good position if they pay greater attention to the service part provided to their customer and thereby forming a long and trusted relationship.
  • As seen from the survey that at present 70% of the customer are having insurance policy out of which 87.5% of the customer are planning for new investments. So it can be a good potential for the company and they should make an attempt to trap these customers.
  • 5.43% of the customer is even ready to go for insurance if a service provider away from their home is providing it. But intend they should provide good products and services. The company should try to convince these customers and get them in its favor.


Our exhaustive research in the field of Life Insurance threw up some intresting trends which can be seen in the above analysis. A general impression that we gathered during Data collection was the immense awareness and knowledge among people about various companies and their insurance products. People are beginning to look beyond LIC for their insurance needs and are willing to trust private players with their hard earned money.

People in general have been impressioned by the marketing and advertising campaigns of insurance companies. A high penetration of print , radio and Television ad campaigns over the years is beginning to have it’s impact now.

Another heartning trend was in terms of people viewing insurance as a tax saving and investment instrument as much as a protective one. A very high number of respondants have opted for insurance for such purposes and it shows how insurance companies ahve been successful to attract public money in recent times.

The general satisfaction levels among public with regards to policy and agents still requires improvement. But therein lies the oppurtunity for a relative new comer like HDFC Standard Life Insurance Company Ltd . LIC has never been known for prompt service or customer oriented methods and HDFC Standard Life can build on these factors.

Free DownloadFile Format – .doc/.docx
  • Nice report

    Rahul Verma August 31, 2013 5:53 pm Reply
  • How can I download this project? 

    Ankit Jaiswal December 2, 2013 12:34 pm Reply
  • hw to download dis project….?

    ranjana sharma December 19, 2013 8:49 pm Reply
  • i am not able to get the link even after clicking on the like profile . kindly help me asap

    kawaljeet singh January 13, 2014 3:19 pm Reply
  • plz mail me this project report urgent

    ashok February 11, 2014 5:31 pm Reply
  • Click on the icon extreme left to open the project in new window, over there the would be an option of “file” click on that and save the project in orignal format which will be in word or take a print in PDF format.

    Pooja March 25, 2014 11:34 pm Reply
    • ok

      vk April 21, 2014 3:39 pm Reply
  • hai sir I need Life Insurance Policy Management System Urgent.. Mail me..

    dharani July 18, 2014 10:44 am Reply
  • dear sir,
            how can i download a project report from you page please provide a suggestion to download a report as soon as possible.

    meghesh gupta August 20, 2014 10:53 am Reply
  • How can i download this project ?

    sharanjot kaur February 8, 2015 9:42 pm Reply
  • I need  consumer buying behaviour in hdfc insurance project so sir plz help me to download this project.

    sharanjot kaur February 8, 2015 9:52 pm Reply
  • Sir I urgently require this project…So plzzzzz send me

    Priya June 1, 2015 2:19 pm Reply
  • plz mail me this project sir urgently

    vaijeyanthi June 13, 2015 12:05 pm Reply
  • Sir…… I jst need this project………. Please send me this project ASAP…….

    Anju Rani June 23, 2015 6:10 pm Reply
  • plz send me……on my email id

    Ashmit Giri August 31, 2015 9:53 pm Reply
  • Could you please E mail me this project?

    Divya Davey November 22, 2015 7:59 am Reply
  • How can I download this report

    Pooja January 29, 2016 5:08 pm Reply
  • plzz send me project.

    ankita jagtap June 25, 2016 9:28 pm Reply
  • please sir send me the project.

    ankita jagtap June 25, 2016 9:32 pm Reply
  • Sir,
    please Mail me this finance project For MBA summer training

    Ramandeep Singh June 29, 2016 11:06 pm Reply
  • Please help me to get this, I need it on very urgent.
    Somebody help me, My college is about to reopen on 10th of this.

    SK August 6, 2016 9:27 pm Reply
  • Sir mere ko insurance k recurutment and selection project report ki bahut jrurat hai. Plzzzz send me this project 

    kamlesh August 30, 2016 7:51 pm Reply
  • sir I need a project a work plz provide the project in this mail plz sir urjent and how to download this project

    sandeep September 4, 2016 10:59 am Reply
  • I want the project report

    Rahul January 26, 2017 3:28 pm Reply
  • Hi hello sir/mam I am studying MBA 1st year in tagore engineering college. I want 1month summer project in finance & HR this my specialisation. So Please request me for job.

    LALITHA K. May 12, 2017 7:36 pm Reply
  • Hi sir,
    Would like to have aprojecton customer perception on reliance life insurance for my mba project.

    Roop kumar June 6, 2017 9:47 am Reply
  • Hello, how to download it?

    Bhavya sharma July 7, 2017 8:01 pm Reply

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