MBA Training Research Project on Business Opportunity for Bharti Beetel

Jul 4, 2013
Marketing Projects
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This strategic management and marketing research project report for MBA analysis the business opportunity for Bharti Beetel Set Top Boxes with the help of questionnaire .

Overview – Marketing Research Project on Telecom Industry

Title: Business opportunity of Beetel Set Top Boxes

Type: Training Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

Related Key terms: research report on marketing, project on market research, mba research project, project report on marketing research, research project report on marketing, free market research reports, research project report for mba, marketing research projects mba, Strategic Management project, project report on strategic management

Executive Summary: This strategic management project which was undertaken as a part of the PGDBM curriculum was aimed at finding the business opportunity of Beetel Set Top Boxes and comparative analysis between different brands available in the market of Set Top Boxes in free available channels.

The primary objective of the training was to get the feel of the working patterns relevant in the multi national corporations today and to what extent our course curriculum helps us in polishing ourselves in the corporate scenario, besides this I also got an overview of the difference between fast moving consumer goods industry and the soft drink industry in terms of there activities in the market.

The projects I undertook were:

  • To see the overall potential and scope of Set Top Boxes  of  Beetel  in semi rural  market.
  • To find the market competitiveness for STBs.
  • To determine the customer attitude towards STBs.

As an intern I was supposed to meet distributors and shopkeepers of different brands of Set Top Boxes and survey their prior markets in the model market in different cities in order to get the results for the above mentioned objectives.

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This research is based on the comparative analysis of Beetel Set Top Boxes with other brands in the market.

I took a Ghaziabad District and Bareilly as a sample. I followed market research procedure to get an idea about the Business Opportunity of DTH in a free to air market. For this I took Bareilly as one sample area and the other as Ghaziabad district which I divided the into a four main cities i.e. Meerut, Hapur, Modinagar, Ghaziabad and other

 On the basis of the conclusions, various recommendations have been given for Beetel. For instance the research could be used by the Assistant Relationship Managers and the Relationship Executives of Bharti Teletech Limited to improve the level of service. It could be also useful to the advisors to give better suggestions to their distributor.

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  • big bazar marketing bijanesh 

    machhi mahesh bhai kantilal September 11, 2013 6:21 pm Reply
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    shaik mahaboob basha August 16, 2014 3:17 pm Reply
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    mohit kukreja July 13, 2015 4:03 pm Reply
  • traaning of mba 

    bokamba September 28, 2015 10:57 am Reply
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    Danish August 11, 2016 9:21 am Reply
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  • i would like to purchase this full project…

    abi January 29, 2017 2:10 pm Reply
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