This strategic management and marketing research project report for MBA analysis the business opportunity for Bharti Beetel Set Top Boxes with the help of questionnaire .
Overview – Marketing Research Project on Telecom Industry
Title: Business opportunity of Beetel Set Top Boxes
Type: Training Report
Subject: Marketing and Strategic Management
Useful for: MBA and PGDM students
Related Key terms: research report on marketing, project on market research, mba research project, project report on marketing research, research project report on marketing, free market research reports, research project report for mba, marketing research projects mba, Strategic Management project, project report on strategic management
Executive Summary: This strategic management project which was undertaken as a part of the PGDBM curriculum was aimed at finding the business opportunity of Beetel Set Top Boxes and comparative analysis between different brands available in the market of Set Top Boxes in free available channels.
The primary objective of the training was to get the feel of the working patterns relevant in the multi national corporations today and to what extent our course curriculum helps us in polishing ourselves in the corporate scenario, besides this I also got an overview of the difference between fast moving consumer goods industry and the soft drink industry in terms of there activities in the market.
The projects I undertook were:
- To see the overall potential and scope of Set Top Boxes of Beetel in semi rural market.
- To find the market competitiveness for STBs.
- To determine the customer attitude towards STBs.
As an intern I was supposed to meet distributors and shopkeepers of different brands of Set Top Boxes and survey their prior markets in the model market in different cities in order to get the results for the above mentioned objectives.
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This research is based on the comparative analysis of Beetel Set Top Boxes with other brands in the market.
I took a Ghaziabad District and Bareilly as a sample. I followed market research procedure to get an idea about the Business Opportunity of DTH in a free to air market. For this I took Bareilly as one sample area and the other as Ghaziabad district which I divided the into a four main cities i.e. Meerut, Hapur, Modinagar, Ghaziabad and other
On the basis of the conclusions, various recommendations have been given for Beetel. For instance the research could be used by the Assistant Relationship Managers and the Relationship Executives of Bharti Teletech Limited to improve the level of service. It could be also useful to the advisors to give better suggestions to their distributor.